BACK

Ann-Sofie Back is one of Sweden’s original bad-boys when it comes to breaking the conventions of fashion. Luckily the bad-boy grew up and is now running one of Sweden’s most interesting fashion brands BACK together with her partner Jennie Rosén. The styling is both clean and eclectic, bringing a variety of inspirations together in an unexpected way. The ambition is to combine a unique thinking when it comes to their products, which aim towards intelligent and confident women.