Founded in 1995/1996, the Baltimore (US) based sportswear company Under Armour was founded by Kevin Plank. The sports enthusiast and former football player established the brand based on his sporting background and his knowledge of sportswear. Kickstarted by the idea of improving t-shirts that football players wear under their pads he designed a sweat-wicking fabric and improved the wearability of core performance gear, which allowed him to work first with college football teams and later on supply NFL teams. Today, Under Armour is at the forefront of innovation and has made a name for itself as one of the best sportswear companies out there. Check out which items we have in stock below.