Kappa Kontrol, the Italian sock firm turned fashion icon Kappa is one of the OGs in the game. Born in 1916 and reinvented in 1958, Kappa Kontroll stands for high-quality sportswear that was the first Italian brand that sponsored a football team. With its 1968 created logo showing a naked man and women sitting back to back, symbolizing the mutual support between man and woman, Kappa went from sock brand to multi-sport sponsoring sportswear giant.