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Diadora Original Sponge

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Release Date: 14 April

 

Online — 13.00 CEST
Paris — 11.00 CEST
London — 11.00 BST
New York — 11.00 EDT
Berlin — 11.00 CEST
Stockholm — 12.00 CEST

 

Diadora is bringing back their heritage model the B.Original – originally worn on the tennis court by fellow Swede and Grand Slam champ Bjorn Borg. This all-white model features a soft leather upper, sober lines and Diadora terrycloth logo. Finished by a vintage gum sole.

 

The Italian brand Diadora founded by Marcello Danieli in 1948 is a true southern European high-quality footwear company and still can call itself a family business. After starting in the hiking and skiing-boot business Diadora takes a turn in the 70s, engaging in the rising sports movement in Italy, ending up sponsoring sportsmen and becoming a household name between the 70s - 90s focusing on football, tennis and the Formula One. Now, Diadora is still a big supplier of football shoes and has created all-time classics like the N9000 and V7000 as well as sports apparel. So always keep an eye out for the technical advanced clothing and sneakers from Italy.